Cherrybrook Premium Pet Supplies is pleased to announce that the new Cherrybrook retail store in Bedminster New Jersey is now open. Please join us for the Grand Opening Celebration on April 24th through the 26th. The new store is focused on bringing customers and their pets the products that will help their pets lead a happy and healthy life. The store offers a wide variety of Natural and Organic foods and supplements, including products from: Blue Buffalo, California Natural, EVO, Fromm, Innova, Merrick, Nature’s Variety, Wellness, Weruva, Wholistic Pet and many more. Our knowledgeable and friendly staff will help ensure that you and your pet are completely satisfied. The new Cherrybrook Premium Pet Supplies store is located at 412 US 206 in the Hills Village Center in Bedminster, NJ.
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Cherrybrook was founded in 1969 to provide professional handlers and show dog fanciers with top quality products and tools at dog shows. Cherrybrook continues to serve professional dog handlers and groomers at dog shows on both the East and West Coasts. Building on that foundation, we now serve both professionals and pet owners at both of our retail stores in New Jersey.

Our well informed staff have real life experience from a variety of pet related backgrounds, from long term pet ownership to breeding and handling. We are pet lovers who use the products we sell and we are happy to help you make the best choices for your pet.

The Cherrybrook Stores offer a complete line of natural and organic pet food, treats and supplements, professional grooming supplies and equipment, toys and more, to help your pet lead a healthy and happy life. Our full selection of online pet supplies can be viewed at www.cherrybrook.com and ordered for delivery to your home, pick up at one of our stores or pick up at one of over 140 dog shows. Whether your pet shines in the show ring or your living room, it is our passion to provide the materials required for a happy, healthy life.

If your pet needs natural, holistic pet food or treats, beds, crates, gates, training aids, or accessories, the new Cherrybrook in Bedminster is the natural choice for a healthy, happy pet!
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The Happy Hoodie for pets was developed by Tracy Carmean and Toni Vernetti. Their combined experience of over 22 years in the grooming industry revealed the need for a humane, drug free way to make force drying a kinder, safer, and less stressful experience for pets, as well as saving time and frustration for the groomer.

These determined, committed animal lovers developed the Happy Hoodie which was then tested for over a year. Testing proved that the Happy Hoodie provided relief from the anxiety caused by the noise of high velocity dryers.

The simple premise that a dog's ears are sensitive and loud noises can hurt them, combined with a common sense approach to shield your dog from loud noises, resulted in the Happy Hoodie. The soft, expandable, lightweight, comfortable band is placed over a pet’s ears to provide protection from the loud noise and high-pressured air associated with force drying. The Happy Hoodie is easy to use and most pets do not try to remove it unlike cotton balls which they will shake out or towels which fall off. The Happy Hoodie offers a natural remedy for dog anxiety.

While initially designed for professional pet groomers, the Happy Hoodie is ideal for both the grooming shop and at home. It comes in two sizes to accommodate most breeds as well as cats.

When drying an animal, pets can become frightened, upset and anxious due to the deafening noise and high pressured air associated with the process. The Happy Hoodie muffles the painfully loud noise and keeps the high pressured air from getting into their ears and causing discomfort. The Happy Hoodie has an almost immediate calming effect on anxious dogs which greatly improves behavior! For both professional dog groomers and pet owners a calm pet makes for a safer environment and saves time and frustration with the grooming process. The calming effect of Happy Hoodie has even been helpful for nail trimming.

All pets differ in their sensitivity to noise. Many pets are frightened by the sound of the vacuum or become terror stricken and run away at the sound of thunder, fireworks, and gunfire. The Happy Hoodie can help to calm your pet in these situations and many others in the home.

To use, simply place the Happy Hoodie over the pet's head and onto its neck. Place the ears against the pet's head so that air cannot get into them and slide the band back over the top of the head to secure the ears in place. Adjust the width of the band to best fit the pet by folding over excess material once the band is on. It only takes a few seconds to put on and what a HUGE difference it makes. Remove the Happy Hoodie to dry the head, ears, and face. You will notice that the Happy Hoodie absorbs moisture, cutting drying time.

When using massage to calm an anxious pet, therapists focus on acupressure points around the back of the dog's neck. Dogs have acupressure points on top of the head between the ears that are touched to “calm the spirit”. We have all seen how relaxed a dog gets when their ears are massaged. Perhaps the Happy Hoodies snug fit stimulate these pressure points to add to the calming effect. Whatever the reason, this amazing, easy to use product is catching the eye of professional dog groomers everywhere. Posts on pet groomer websites rave about this exciting product and recommend it to other groomers. There is no better advertisement than word of mouth from a happy customer.

Cherrybrook is proud to offer the Happy Hoodie to professional groomers and pet owners to calm anxious dogs and make the drying process faster and less stressful for both the dog and the groomer!

By Claudia Loomis

Dental Health is as important for your pet as it is for you!
Everyone knows that it is important to take good care of your teeth but dental health is equally important for our canine and feline companions. Aside from causing bad breath, plaque and tartar build up leads to tooth and gum infections that cause tremendous discomfort to our pets and threaten their overall health. Fortunately there are a number of great products available to help us keep our pets teeth clean, their breath fresh, and their gums healthy from puppy to senior.

The best defense is a good offense
A daily dental treat or chew such as Petrodex Dental Chews, or a daily chew session with a special knobby textured Nylabone Dental Chew or a Nylabone Dental Dinosaur bone will help fight tartar buildup. It is best to give these after meals or when brushing is not possible. They provide mild abrasion to teeth and gums that will help fight plaque build up.
Other great products for daily dental care are mouthwash or dental rinse products such as Dental Fresh and all natural Mr. Groom OxyGreen Solution. A little added to your pet’s water bowl each day will also help fight plaque and tartar build up.
In addition, we have a new weapon in our arsenal to fight plaque called PlaqueOff. This natural product is derived from granulated Norwegian seaweed and is added to your pet’s food (wet or dry). Once ingested, PlaqueOff is secreted through the saliva to break down the bacterial biofilm that forms on teeth and gums thus preventing bacteria from taking hold.
The use of these products will help reduce plaque, but they are not a substitute for regular brushing. Regular use of dental treats, dental rinses and Plaque Off will make the brushing easier for you and your pet and maybe, just maybe, you won’t have to brush quite as frequently.

You can’t brush off brushing
OK, there is no way around it. You will need to pick up a toothbrush and get busy. If you have never brushed your pets’ teeth before, it is important to try to make this a stress free time. To get your pet used to brushing, bring out the tooth brush weekly and be sure to praise your dog before and after brushing. This will help them view brushing time as a pleasant experience.
Pet toothbrushes come in a number of shapes and sizes and which one you use is a matter of personal preference. Personally, I like to use a finger brush, which slides over your finger, such as the one in the Oral Hygiene kit. It allows me more of a sense of control, and I can reach in and get the back teeth. However, a finger brush means that your hand is in your pet’s mouth and this may not be for everyone.
A long handled toothbrush will allow you to keep your hand out of your pet’s mouth. There are several to choose from. There are traditional toothbrushes like those from Petrodex or triple surface brushes like the one offered by Triple Pet. This toothbrush has bristles on three sides to hit all the tooth surfaces at once. I find when using the Three-in-One toothbrush you may still need to go in with a more traditional brush to reach the gums. It is very important not to forget the gums. If you are purchasing a dental kit is a good idea to get a kit that comes complete with a massager for gums, such as the DDS Dental Care Kit. Most gum massagers fit over your finger like the finger brush so you can get up close and personal with your pet’s gums.

How to Brush
Lift the upper lip gently and place the brush at a 45 degree angle to the gumline. Gently move the brush back and forth being sure to touch every tooth. Repeat for the bottom teeth.

Never use human toothpaste on your pet
Many of our human toothpastes contain compounds that are safe for us but are harmful for our pets to ingest. Luckily your cat or dog has options when it comes to toothpaste. There are a number of different toothpastes to choose from, and it is a matter of personal preference as to which one your pet will like. Pet Toothpastes come in a range of flavors that appeal to pets such as peanut butter, poultry and liver. There are even all natural toothpastes and gels available.

There is no need to take a vacation from oral health while you are on vacation
If you are traveling with your pet there is no need to take a break from good oral hygiene. There are a number of products that travel well. Cherrybrook offers a DoggieDents Pre pasted Disposable toothbrush as well as several types of dental wipes and dental swabs that are easy to use and make taking care of you pets choppers a breeze. You can even use Spotscent Oral Care Strips to freshen Fido’s breath.

Many dog breeders build a whelping box after the breeding, once a pregnancy has been confirmed. There are many plans on how to build a whelping box available online. Each breeder has their own preference as to which dog whelping box is the “right” one. Not all whelping boxes are created equal. And some have splinters or sharp edges. Yikes!

Even if you have the carpentry skills to build a whelping box from whelping box plans, where will you store it until the next time you whelp puppies? The bulky, heavy whelping boxes are often stored in basements or garages where they may pick up germs and bacteria that will be transferred to the bitch or the puppies. And even if you clean the whelping box thoroughly, unseen microbial germs and bacteria can linger from one whelping to the next. As a responsible dog breeder you have taken great care during every step of this breeding. Why risk your puppies’ exposure to possibly harmful germs?

Newdog unique whelping mats and disposable Whelping Boxes have established an excellent reputation with dog breeders, both in Europe and America. Newdog Whelping boxes are made from strong double walled, environmentally friendly cardboard which has good insulating properties and no harmful chemicals or plastics. They are also hygienic as they are designed to be disposed of after use, which avoids any concerns with cross contamination. The disposable option also avoids the need to store bulky and infrequently used whelping boxes. A waterproofed base card is included in the price to protect the floor of the box. They are also ideal as a secondary box for double whelpings.

Cherrybrook is proud to be the only American supplier of these hygienic, disposable whelping boxes and reusable mats. The Whelping boxes are available in 5 sizes and are shipped flat for easy storage and quick assembly. The sizes are 24” x 24”, 30” x 30”, 40” x 30”, 48” x 36” and 48” x 48”. With so many sizes to choose from most anyone can find the whelping box appropriate for their dog. A good rule of thumb is for the whelping box to be large enough to allow the dam to comfortably lie fully extended anywhere in the box and keep her litter in front of her. Bigger is not better. A too-large box will allow puppies to become disoriented and lost from their mother.

Now that Newdog has solved the whelping box dilemma, what about the pig rail to keep mom from rolling on her puppies? Newdog Puppy Protector Rails are made from polished aluminum. They are virtually indestructible and cannot absorb bacteria. These aluminum buffer rails need only to be purchased once. They are easily and securely fixed through the box with the bolts supplied.

Newdog manufactures two products for use inside the whelping box. The Newdog whelping mat is designed to be used together with the Newdog absorbent whelping insert.

John and Elaine Snow, owners of Newdog, developed the “Non-Ruck” whelping mat in 2001 after witnessing the behavior of a bitch digging at the bedding during and after whelping. The first users were delighted with it, as the bitch was unable to dig it up and bury her pups underneath. They are a "must have" item for any dog breeder, whether experienced or novice.

The top layer of the whelping mat is made from high quality veterinary fleece, made in England, stitched to a waterproof PVC material. The white fleece is used to show any problems such as unusual discharge or bleeding. On one edge of the whelping mat is a Velcro fastened opening into which a polypropylene stiffener is inserted. The combination of the stitching and stiffener ensures that the mat cannot ruck or bunch up. To wash the Newdog whelping mat simply remove the insert, sponge it down with an anti bacterial agent and place the mat in the washing machine at 40c or 104F. Air dry and reuse many, many times.

The Newdog “Stress Free” whelping mats are available in sizes to fit the Newdog whelping boxes but can be used in any whelping box.

Newdog has developed an absorbent whelping insert that is fully machine washable and is designed to be used in conjunction with the non ruck Whelping Mats.

The Newdog absorbent whelping insert is ideal for when the waters break or when the puppies start to urinate on their own. Simply place the absorbent insert into the whelping mat. After the birth, remove the absorbent pad and replace with a clean one. Follow the same washing instructions as for the whelping mat and reuse. No need to use shredded newspaper with ink made from harmful chemicals and little absorption, or multiple towels that bunch up.

Designed to fit inside the whelping Mat, the absorbent insert is available in 24” x 24”, 30” x 30”, 40” x 30”, 48” x 36” and 48” x 48”.

Visit www.Cherrybrook.com to order these unique products, other dog whelping supplies and books on breeding, whelping and genetics.

At Claudia’s Canine Cuisine we take the health and safety of our four-legged friends and the integrity of our products very seriously. At BCCH d/b/a Claudia’s Canine Cuisine and Honey’s Bakery we are committed to manufacturing the highest quality premium dog cookies and suckers. Product safety has always been and will continue to be our primary focus.

Like you, we have been closely monitoring the Salmonella outbreak in the peanut butter industry.

None of the products or ingredients used in manufacturing our canine cookies are involved in the recent outbreak and national recall. Claudia’s Canine Cuisine and Honey’s Bakery does not use peanut butter or peanut paste from Peanut Corporation of America (PCA) nor do we use peanut butter distributed by King Nut under the King Nut label or Parnell’s Pride brand.

We have been in contact with our peanut butter supplier and they have provided us with written assurances that their products are not part of the recall and remain safe.

Dear KONG Customer,

No KONG pet treat is involved in the recent recall of peanut butter. We do not receive any ingredients from the company involved.

Since we ship worldwide, KONG pet treats are subject to strict regulations regarding the presence of Salmonella. All KONG consumables meet with recommended heat treatments (cook times and temperatures) and each batch is tested by certified third party laboratories for Salmonella and Enterobacteriaceae. No KONG consumable has been subject to recall. All KONG pet treat manufacturers are inspected and certified by USDA/APHIS.

The KONG Company sells two peanut butter flavored dog treats. The peanut butter flavor in KONG Stuff’N Peanut Butter Flavored Treat (paste) contains no peanut butter. The peanut butter ingredient used in KONG Peanut Butter Snacks comes from North Hampton Peanut Company. The North Hampton Peanut Company is in no way involved in the recall.

Additional information is available at www.nationalpeanutboard.org and http://www.fda.gov/oc/opacom/hottopics/salmonellatyph.html.

Sincerely,
Chuck Costello
Product Manager

It happens every day to pet owners all over the world. Your pet darts out the door or an open gate or the leash breaks and your four-legged family member is gone!

Now what do you do?

If your pet is wearing a pet identification tag from IDTAG.com, you are just a few clicks of the mouse away from alerting shelters within 50 miles of your pets last known location.
From immunizations to nutritious treats, as pet owners, we take every precaution to keep our pets safe and healthy. Unfortunately, our loving house pets have an urge to roam and are shamelessly opportunistic. IDTAG.com offers low priced pet identification tags with a 24/7 Live Toll Free Emergency Support Line. One call or mouse click and a lost pet bulletin with photos and descriptions of your pet will be broadcast to any of over 13,000 shelters and rescues, and will automatically post on lost pet websites.

Secure online access to a pet and owner profile featuring photos, videos, health information, emergency contacts and rewards make traditional pet id tags obsolete. Implanting microchips may expose your pet to health risks. Tattooing can be traumatic to your dog and involves a trip to the veterinarian. Both tattooing and microchips may be valuable tools if your dog or cat is found by a shelter with the tools to detect and decipher the information contained within. Anyone who finds your pet wearing one of the unique, hand enameled IDTAG.com identification tags can simply go to www.IDTAG.com or call the toll free number on the tag to retrieve contact information. Your name and address are not readily visible as on a traditional engraved id tag, which can be a security risk. Even if your dog is found without his tag, local shelters will have photos and a description of your lost pet.

IDTAG.com dog identification tags are inexpensive, easy to use and the most advanced pet identification tags available today. After purchasing one of the economical and colorful pet tags follow the simple three step online registration process using the unique serial number on the pet tag. The secure online access allows you to update your Real-Time pet and owner information from any location, at your convenience. All IDTAG.com pet identification tags include the first year of service FREE! After that this progressive pet location service is just $6.95 per year.

Some reports estimate that millions of pets are lost every year and only a small percent are reunited with their owner. Many of these lost pets are euthanized. IDTAG.com pet tags are an inexpensive way to prevent the heartbreak of a lost pet and are available in several styles, colors and sizes at www.Cherrybrook.com.

Why do winning dog handlers rely on Chris Christensen Products? Read the following letter from Professional Dog Handler Wood Wornall to find out.

I am a great believer in the old adage "it's a poor craftsman who blames his tools". I am also a firm believer in using equipment and shampoos that will make my job easier and the results better.

I was first introduced to Chris Christensen and his products many years ago. The first product that I used was his whitening shampoo. It was apparent to all of us that there was no product to compare to it. Then I sampled one of his pin brushes. My reaction was to throw out all the old brushes in my tack box and buy three more!! I am serious when I tell you that this is the same reaction we have had to all of Chris's products. From shampoos and conditioners to blow dryers, from stripping knives to thinning shears to brushes and combs.

I am not the hardest "sell" in my organization. Anyone who knows my daughter, Jenny, KNOWS we refer to her as the "queen of product". She is our biggest fan of Chris's products.

If you were to ask me why his products are superior, I can sum it up easily. Chris is a perfectionist. He is innovative and he listens to his costumers. His products are always the top of the line. If you have any suggestions, he and Eric are always willing to listen.

How refreshing is that!!!!!!!!!!!!!!!!!

Sincerely,
Wood Wornall

Does your dog cower when it thunders? Is your dog afraid of fireworks? Does he panic and try to escape the house, the crate, or the room until he hurts himself? Or maybe your dog suffers from dog separation anxiety.

There are many products available to address dog anxiety. From herbal remedies to prescription tranquilizers. Most of these products work to mask the symptoms of dog anxiety in the short term. The key to a happy well balanced dog is to get the dog to “let go” of the old sensation and to modify the behavior.

Cherrybrook is happy to offer a useful tool to assist with this goal; the Anxiety Wrap.

The Anxiety Wrap was created by Susan Sharpe and Kimberly Ring based on a body wrapping method by internationally recognized animal expert Linda Tellington Jones; developer of the Tellington TTouch Method.

The Tellington TTouch is a gentle, alternative healing method based on circular movements of the fingers and hands all over the body. Using a combination of specific touches, lifts, and movement exercises, TTouch helps the dog to release tension and increase body awareness.

The Anxiety Wrap is based on the theory that maintained pressure acts to calm and redirect the animal’s focus. The Anxiety Wrap can significantly reduce, or even end, fear of thunderstorms, barking and other behaviors that benefit from calming and relaxing.

The Anxiety Wrap is non restrictive, easy to use and has been tested on dogs who have worn it sleeping, swimming, performing field work, during agility, as well as other areas of dog training. It can be a useful tool for travel anxiety, fear based aggression, shy or fearful dogs, destructive chewing, sound sensitivity, dog separation anxiety and to help a dog in training relax. A relaxed dog will be easier to train.

Testimonials from Anxiety Wrap users:

“The Anxiety Wrap puts in an unchanging, quieting stimulus that causes the receptors to adapt and modify their thresholds in a cumulative manner”
Dr. Shareen D. Farber PhD, OTR, FAOTA

…”Her heart rate decreased and her cortisol levels decreased after only 15-20 minutes of wearing the wrap.”
Dr. Pam Perry of Cornell University

“I used the wrap on my thunder phobic boy last night, and instead of crawling up my legs on the walk, he walked next to me, with much more confidence, even though it was thundering to beat the band.”
Debi Davis Trainer of the 1999 Service Dog of the Year

”Traveler is doing GREAT – we have had some horrific thunderstorms here and, as long as his Wrap is on, he handles them well with minimal panting. He also wears the wrap during the day when his family goes to work and it has taken away his anxiety problem of destroying things in their absence….the anxiety wrap allowed him to stop all his meds.”
Sandi, Anxiety Wrap Client

”Barney is a blue Weimaraner rescued off the streets. His life on the streets was very traumatic and he had severe anxiety issues and fear/terror as a result. After using it (Anxiety Wrap) three times, he was more connected with his body and did not spin out of control as quickly. It was one of several tools I employed to help him deal with hid anxiety, and it worked the fastest.”
Kathleen Berard
Animal Communicator, Bach Practitioner and Holistic Animal Care Consultant